My journey from a welfare rights advisor who “hated salesmen” to a business owner who values an honest sale began with a simple lesson: good sales is about helping, not just selling. This was brought into sharp focus by a customer named “Joan,” who was sold a stylish platform bed she couldn’t physically use. The salesperson failed to consider her needs, leaving her with an impossible-to-make bed and a lot of frustration—a classic case of “flog it and fly.”

In this post, I explore why this happens and how a problem-solving approach benefits everyone. I also share practical solutions for Joan’s dilemma, including innovative zip-on sheets and other gadgets that can make any bed more accessible. Join me as I discuss how we can turn everyday frustrations into opportunities for better design and smarter solutions.